Starbucks is launching new protein drinks to modernize its menu and attract customers. The Protein Cold Foam and Protein Lattes will be available in the U.S. and Canada starting September 29. These drinks aim to combine the popular coffee experience with a protein boost, appealing to health-conscious consumers.
• The Protein Cold Foam adds about 15 grams of protein to any iced drink.
• Protein Lattes will feature protein-boosted milk, offering 15 to 36 grams of protein per grande drink.
• Flavors include banana, vanilla, chocolate, and seasonal options like pumpkin.
• The introduction is part of Starbucks' "Back to Starbucks" initiative to boost sales amid changing customer preferences.
This move is significant as it reflects Starbucks' effort to stay relevant in a competitive market. By catering to the growing demand for protein-rich beverages, Starbucks hopes to attract a wider customer base and enhance overall sales, especially as interest in specialty coffee drinks fluctuates.
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