Starbucks has revamped its iced coffee recipe for the first time since 2006, introducing a new blend aimed at enhancing flavor and versatility. The updated iced coffee, launched on May 7, features a mix of “sun-dried and washed” Latin American coffee beans. This change comes as cold beverages have become increasingly popular, accounting for nearly two-thirds of Starbucks' drink sales. Many customers have expressed mixed feelings about the new flavor, with some claiming it tastes weaker or different from the previous version.
• The new iced coffee blend offers notes of malted milk chocolate and brown-sugar sweetness.
• Iced coffee is now served unsweetened by default, reflecting customer preferences for less syrup.
• A new brewing machine, the Vertica, may also be affecting the taste and strength of the coffee.
• Customers have taken to social media to voice their concerns about the changes and the new flavor profile.
This change is significant as it reflects Starbucks' efforts to adapt to customer preferences and market trends. With a growing demand for cold drinks, the company aims to maintain its competitive edge. However, the mixed reactions from loyal customers highlight the challenges of altering a beloved product.
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