Starbucks to Trim Menu by 30% to Revitalize Customer Experience

Starbucks to Trim Menu by 30% to Revitalize Customer Experience

Starbucks is set to reduce its menu by about 30% by late 2025 in an effort to improve customer experience and address declining sales. The coffee chain has faced a 4% drop in sales both in the U.S. and globally for four consecutive quarters. New CEO Brian Niccol aims to bring the brand back to its roots as a community coffee house. This includes reinstating popular practices like allowing self-service for condiments and offering free coffee refills. The plan, named "Back to Starbucks," focuses on simplifying the menu and enhancing service speed.

• The menu cut aims to make choices easier for customers and baristas.

• Non-dairy milks are now free, attracting former rewards members.

• The company plans to improve service speed to deliver drinks within 4 minutes.

• Niccol is also addressing corporate staffing and has hired former Taco Bell executives.

This shift is crucial as Starbucks tries to regain its footing in a competitive market. By streamlining operations and focusing on customer needs, the chain hopes to enhance loyalty and drive sales growth.

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