Starbucks is making significant changes to enhance customer experience and streamline operations. The company is introducing new guidelines for mobile app customizations, aiming to reduce confusion for customers and stress for baristas. This move is part of a broader strategy to focus on quality over variety, leading to fewer menu options in both drinks and food items. CEO Brian Niccol emphasizes the need to align with Starbucks' core identity as a coffee company. While there are no announced price changes, the company plans to eliminate extra costs for alternative milk options. Recent sales figures show a decline in global and North American sales, prompting these adjustments. Niccol aims to create a welcoming atmosphere where customers can enjoy quality coffee. As the holiday season approaches, Starbucks will also launch its festive menu, featuring new merchandise and seasonal offerings.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.