Changes at Starbucks aim to enhance customer satisfaction and improve sales. Starting Monday, the coffee chain is reinstating several policies that were altered during the pandemic. CEO Brian Niccol is focused on reversing a decline in sales and foot traffic. The return of condiment bars and hand-written names on cups reflects a commitment to restoring the brand's original coffee house atmosphere.
• Customers can now enjoy condiment bars and personalized cups again, which were removed during COVID-19.
• Free refills on certain orders are now available to all paying customers, not just loyalty members.
• The company is enforcing stricter policies on restroom access and seating, requiring purchases for use.
• New rules prohibit panhandling, discrimination, and outside alcohol consumption.
These changes are significant as they signal Starbucks' recognition of customer desires for a more traditional coffee experience. By addressing these concerns, the company hopes to regain lost customers and improve sales, which have seen a decline in recent quarters.
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