Starbucks Revives Classic Coffeehouse Vibe with New Changes

Starbucks Revives Classic Coffeehouse Vibe with New Changes

A shift is happening at Starbucks as the company aims to bring back its traditional coffeehouse atmosphere. Customers will notice changes in how baristas interact with them, along with a few menu updates. The goal is to create a more inviting environment that encourages customers to linger.

• Baristas will engage more with customers, asking if they are staying or leaving.

• Free refills on iced and hot coffee will be available for all customers.

• The menu will be simplified, and vegan options like falafel will be added.

• Prices will remain stable until fiscal 2025, but access to bathrooms will be restricted to paying customers only.

This transformation is part of CEO Brian Niccol's strategy to make Starbucks a premium hangout. By enhancing customer experience, the company hopes to boost sales and regain its reputation as a coffeehouse leader. However, the changes have sparked mixed reactions, especially regarding bathroom access, which could impact customer loyalty.

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