Starbucks Revamp - Howard Schultz Calls for Enhanced Store Experience

Starbucks Revamp - Howard Schultz Calls for Enhanced Store Experience

Howard Schultz, former CEO of Starbucks, emphasized the need for the coffee giant to focus on improving the customer experience in its U.S. stores following disappointing quarterly earnings. Schultz, who has stepped down from his roles at Starbucks multiple times, expressed his ongoing concern for the company in a recent LinkedIn post, highlighting the need for a renewed emphasis on the customer experience, rather than relying solely on data. He suggested that the company should reinvent its mobile ordering system and revise its market strategy to better differentiate itself. Additionally, Starbucks plans to introduce technological and design enhancements in its stores, like acoustic dampening and adjustable lighting, to create a more enjoyable environment for customers.

Read the full article here.