Starbucks is set to introduce protein-rich cold foam and lattes starting September 29. This move caters to a growing trend among consumers who prioritize protein intake for muscle maintenance and satiety. The popularity of high-protein options has surged, with a significant increase in consumer preference noted in recent years.
• The new protein cold foam will add 19 to 26 grams of protein to beverages, while the protein latte will provide 27 to 36 grams.
• Various flavors will be available, including banana, vanilla, matcha, and seasonal options like pumpkin.
• Cold foam has become a favorite modification since its launch in 2018, with one in seven drinks including it.
• The protein-boosted milk is made daily by blending 2% milk with protein powder, allowing for customization in other drinks.
This launch is significant for Starbucks as it aligns with consumer trends and aims to enhance the customer experience. By introducing innovative products, Starbucks hopes to attract more customers and boost sales, especially following a record sales week for its U.S. locations.
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