Starbucks Korea is making significant changes to its beverage prices starting Friday. This adjustment is a response to the increasing costs of coffee beans caused by various factors such as climate change and supply chain issues. The price hike affects grande and venti beverages, while tall drinks will stay the same. Additionally, the company will raise prices on whole beans and VIA instant coffee for the first time in many years. Interestingly, prices for short-sized beverages will decrease.
• Grande-size beverages will increase by 300 won ($0.22) and venti-size by 600 won.
• Whole beans will see their first price hike in 18 years; VIA products in 13 years.
• Short-sized beverages will drop by 300 won, making them more affordable.
• This price adjustment follows a previous increase in January 2022.
These changes are important as they reflect the broader challenges facing the coffee industry. Customers may need to adjust their budgets for their favorite drinks, while the company navigates ongoing economic pressures.
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