Hacienda Alsacia in Costa Rica serves as Starbucks' singular coffee farm, a research and development hub, and a center for the Origin Experience program. This program has immersed over 4,000 partners in the coffee journey, teaching them about the "first 10 feet" of coffee's path at the farm. Participants, chosen from the Coffee Master program, are transformed by the hands-on experience, where they harvest cherries and plant trees, understanding the depth of effort behind a single cup of coffee. The article shares stories of partners like Rosa L., whose grandfather was a coffee farmer, and others who learned the value of their role in the "last 10 feet" of coffee's journey. Starbucks' forward-looking initiatives focus on sustainability and the future of coffee, fostering a deep appreciation among partners for their part in the broader coffee community.
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