Starbucks has unveiled its latest addition to the ready-to-drink (RTD) market in the UK: the Starbucks Protein Drink with Coffee. This innovative beverage blends the rich flavor of Starbucks Arabica Coffee with 20 grams of protein per bottle, catering to those seeking a convenient yet nutritious refreshment. Available in three enticing flavors—Caffe Latte, Caramel Hazelnut, and Chocolate Mocha—the drinks come in 330ml bottles, each priced at £2.75. This move aims to satisfy the growing demand for "proffee" (protein coffee) among active lifestyle consumers. Adam Hacking, Head of Beverages at Arla, emphasized the brand's commitment to merging great taste with nutritional benefits, noting that Starbucks' loyal customers already show a strong preference for protein-enhanced products. With this new range, Starbucks hopes to offer a delicious, protein-rich alternative that aligns with the needs and preferences of their health-conscious clientele.
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