A new initiative by Starbucks EMEA aims to reduce waste with a home-compostable coffee cup and lid, set to launch in select European markets. This innovative cup is designed to be a sustainable alternative for customers who may not have a reusable option on hand. The collaboration with Transcend Packaging, Qwarzo, and Metsä Board focuses on creating a product that can be easily recycled or composted, addressing the challenges of traditional plastic-lined cups.
• The new cups are made from traceable wood fiber sourced from Northern European forests.
• A mineral-based coating allows the cups to be composted at home or recycled.
• Single-use plastic lids are replaced with fiber alternatives, enhancing sustainability.
• The rollout will begin in Italy, Germany, France, Sweden, Switzerland, and Austria.
This development is significant as it reflects a growing trend toward sustainable packaging solutions in the food and beverage industry. It also opens doors for improved waste management practices and promotes responsible sourcing in forestry, ultimately contributing to a more eco-friendly future.
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