Starbucks' International CEO, Brady Brewer, celebrates 25 years of Starbucks in South Korea, emphasizing the company's commitment to global expansion and community building. Brewer, with nearly 23 years at Starbucks, leads the company's Triple Shot with Two Pumps Reinvention Strategy, focusing on brand elevation, digital innovation, and global presence. By 2030, Starbucks aims to have 55,000 stores worldwide, with three out of four new openings outside the US. Brewer's first 90 days in his role involved listening to partners globally, reinforcing the company's mission of fostering belonging and connection. South Korea, a pivotal market for Starbucks, boasts 1919 stores and was instrumental in pioneering mobile ordering. Brewer highlights Starbucks' ongoing efforts to support local communities through initiatives like the Korea College Achievement Plan and Community Stores. Looking ahead, Starbucks aims to unlock operational efficiencies, enhance customer experience, and expand into emerging markets while remaining true to its mission and values.
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