Starbucks is grappling with plummeting profits for the first time in years, largely due to boycotts and inflation. Experts are urging the coffee giant to address the long wait times that are driving customers away. In an effort to retain its customer base, Starbucks has introduced BOGO deals and value bundles. However, industry analysts argue that these measures are merely superficial fixes and that the real issue lies in the extended wait times for orders. Reports indicate that some customers are waiting up to 40 minutes for their drinks, leading to unfulfilled transactions and dissatisfied patrons. CEO Laxman Narasimhan acknowledges the problem and sees opportunities for improvement, although no concrete plans have been detailed. Former CEO Howard Schultz has also called for a revamp of the company's US operations, particularly its mobile ordering and payment systems, to enhance the overall customer experience. Speeding up service is seen as crucial for Starbucks to regain customer loyalty and boost its sagging sales.
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