Starbucks Faces Backlash and Competition in China's Evolving Coffee Market

Starbucks Faces Backlash and Competition in China's Evolving Coffee Market

Starbucks is facing growing discontent among Chinese customers for enforcing a policy that pressures patrons to purchase or leave, despite official denials. This controversy, coupled with an 11% drop in sales in China, underscores the challenges the U.S. coffee giant faces from local competitors like Luckin Coffee. Luckin's aggressive expansion and affordable pricing have eroded Starbucks' market share, prompting debates on whether Starbucks should lower prices or enhance service quality. While some customers defend Starbucks' policies, others feel the brand needs to justify its premium prices through better in-store experiences.

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