Starbucks has opened its first café in Quito, Ecuador, marking a significant expansion in Latin America. This new store is part of a broader strategy to enhance the brand's presence in the region. The opening celebrates Starbucks' 1,700th store in Latin America and its 25th market in the area. The location at Scala Mall is just the beginning, with plans for four more stores in Ecuador this year and two additional openings in 2025. The café aims to connect with Ecuador's rich coffee culture while creating job opportunities and community engagement.
• The new store features a modern design with an indoor terrace and local art.
• Starbucks has sourced high-quality Arabica coffee from Ecuador for over ten years.
• The brand collaborates with local artist Apitatán for a mural that reflects Ecuadorian culture.
• Starbucks will engage in community service initiatives, partnering with Junior Achievement Ecuador.
This expansion is crucial for Starbucks as it seeks to deepen its roots in Ecuador and contribute positively to the local economy. By fostering connections and celebrating local traditions, Starbucks aims to create a welcoming space for customers and enhance their coffee experience.
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