Starbucks Cuts Olive Oil Drinks Amid Menu Simplification Efforts

Starbucks Cuts Olive Oil Drinks Amid Menu Simplification Efforts

Starbucks is discontinuing its olive oil-infused drinks, known as "Oleato," just months after their launch in the US and Canada. This decision is part of a broader strategy to simplify the menu, as new CEO Brian Niccol aims to streamline offerings. The drinks were initially introduced by former CEO Howard Schultz, who was inspired by the health benefits of olive oil. Despite a grand launch, the drinks received mixed reviews, with many consumers finding them unappealing or even causing stomach issues. The Oleato menu included an oat milk latte and a toffee nut iced shaken espresso, both featuring extra virgin olive oil. While the previous leadership claimed the launch was successful, the current management is focusing on reducing complexity in the menu to address declining sales.

• The Oleato drinks will be removed from menus in early November.

• The drinks were launched in Italy before expanding to the US and Canada.

• Consumer feedback was largely negative, with some reporting health issues.

• The decision to remove the drinks aligns with the new CEO's vision for simplification.

This shift highlights Starbucks' need to adapt to customer preferences and market demands. As the company faces challenges in sales, simplifying the menu may help regain customer trust and improve overall satisfaction. The removal of these drinks reflects a willingness to listen to feedback and pivot quickly in a competitive landscape.

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