Starbucks is changing its rewards program, impacting how customers earn stars. Starting June 24, members will no longer receive bonus stars for using personal cups. This means customers must adjust their orders to gain maximum benefits. Currently, members earn one star per dollar spent and two stars when using a registered Starbucks card. A $6 coffee could earn up to 37 stars with the bonus. However, after the change, customers will earn double stars for their entire order when using a personal cup, resulting in fewer stars for smaller purchases.
• Customers will earn double stars for their total order with a personal cup.
• A $6 coffee paid in cash will now earn just 12 stars instead of 37.
• Stars can be redeemed for free items, like drinks or merchandise, with 200 stars needed for a grande caramel macchiato.
• Stars expire after six months.
This change reflects Starbucks' ongoing adjustments, including a new dress code and menu streamlining. It encourages larger purchases to maximize rewards, impacting customer behavior and loyalty.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.