Starbucks unveiled its new limited editions, Starbucks® Milano Sole and Starbucks® Milano Luna, at the Starbucks Reserve™ Roastery in Milan on May 21. These editions, inspired by Milanese culture, art, and design, represent the duality between tradition and innovation through a light roast (Sole) and a dark roast (Luna). The event featured murals by the Milanese artist collective Orticanoodles, which highlighted the contrast between day and night, and tradition and modernity. The Roastery was transformed into an immersive experience with a 3D space, a special set by Grammy-winning DJ Black Coffee, and a Digital Booth for social media content creation. The murals and digital installations offered guests a unique exploration of the art of coffee roasting. Black Coffee expressed admiration for the collaboration, celebrating the blend of coffee, culture, and art. This launch underscores Starbucks' commitment to merging coffee with cultural and creative expression.
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