Starbucks' Bold Brew - The Clover Vertica Revolution

Starbucks' Bold Brew - The Clover Vertica Revolution

Starbucks, known for its coffee, is implementing a significant change in how it brews drip coffee by introducing the Clover Vertica technology. This new method, which started with the acquisition of the Clover Brewer in 2008, allows a cup of coffee to be ground and brewed in just 30 seconds. It's a smart move for several reasons: customers will now have a wider selection of freshly brewed coffee at any time of day, the quality of each cup will be consistently high since it's brewed to order, and it significantly reduces waste by cutting down on paper filters and leftover coffee. The Clover Vertica aims to enhance efficiency, customer service, and environmental sustainability for Starbucks.

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