Sponsorship at World Barista Championship - Innovation or Limitation?

Sponsorship at World Barista Championship - Innovation or Limitation?

The World Barista Championship relies heavily on sponsor-provided equipment. While this levels the playing field, it also sparks debate on whether it stifles competitors' creativity. High-profile sponsors supply essential tools, but the requirement to use specific machines may disadvantage those unfamiliar with them. This year's event in Busan showcased both the benefits and drawbacks of this setup. Experts weigh in on the implications for future competitions and the balance between innovation and accessibility.

Read the full article here.