Specialty coffee has seen a significant rise in popularity, with 57% of American adults consuming it weekly, according to a recent National Coffee Association survey. But what exactly defines specialty coffee? It’s all about high-quality beans and creating a premium experience that emphasizes sustainability and the farmer's story. The Specialty Coffee Association highlights that this coffee type requires the dedication of everyone in the coffee value chain, from farmers to baristas. Single-origin coffee, known for its unique characteristics from a specific geographic area, is particularly noteworthy. Companies like Nespresso are even working on revitalizing coffee production in neglected areas. Specialty coffee is not just about taste but also about a holistic approach that values quality and sustainability at every stage.
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