Specialty coffee is experiencing significant growth, as evidenced by a National Coffee Association survey showing that 57% of American adults consumed specialty coffee last week, a 7.5% increase from the previous year. Specialty coffee involves sourcing the highest quality beans and creating a premium experience that emphasizes sustainability and the stories of the farmers behind the beans. Defined by the Specialty Coffee Association, it is a collaborative effort across the coffee value chain, from farmer to barista, maintaining high standards and excellence. Single origin coffee, grown within a specific geographic area with unique characteristics, is particularly noteworthy. Companies like Nespresso are investing in projects to revive coffee production in forgotten areas. This trend is part of a broader movement towards quality and sustainability in the coffee industry, highlighting the importance of ethical sourcing and the environmental impacts of coffee production.
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