The department store sector is shifting focus to specialty coffee brands as consumer preferences evolve. Major players like Shinsegae, Lotte, and Hyundai are introducing popular brands to meet the growing demand for high-quality coffee. This move is part of a broader strategy to enhance food and beverage offerings in response to slowing luxury goods sales.
• Shinsegae has launched Intelligencia, a top U.S. specialty coffee brand, in its Gangnam branch, aiming to attract coffee enthusiasts.
• Lotte has opened a Basha Coffee store, inspired by a Moroccan palace, and plans to expand its presence in Seoul.
• Hyundai has introduced Blue Bottle coffee, marking its first appearance in a department store, with multiple locations now operating.
• The specialty coffee market in South Korea is valued at approximately 1.72 trillion won, reflecting significant growth potential.
This trend highlights the increasing importance of specialty coffee in the retail landscape. As consumers seek unique flavors and experiences, department stores are adapting to capture this lucrative market segment. By investing in quality coffee brands, these stores not only diversify their offerings but also align with evolving consumer tastes.
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