Sonic Drive-In is introducing a new range of coffee beverages at select locations to cater to the growing demand for iced coffee. The company is testing four unique drinks, aiming to attract customers who prefer cold beverages, especially among younger generations. This move aligns with the trend of increasing iced coffee sales in the fast-food and coffee shop sectors.
• The new drinks include Iced Coffee, Cold Foam Iced Coffee, Iced Coffee Latte, and Coffee Chiller, with prices starting from $2.49 to $4.49 depending on size.
• Customers can customize their drinks with Oreo cookie syrup, caramel syrup, or vanilla syrup for an additional cost.
• This testing phase is taking place in cities like Denver, Las Vegas, and New York City, reflecting a strategic approach to tap into urban markets.
• The trend shows a significant rise in cold coffee offerings, with 11.7% of operators now including it on their menus.
This initiative is important as it highlights Sonic's effort to stay relevant in a competitive market. With iced coffee becoming increasingly popular, especially among millennials and Gen Z, Sonic is positioning itself to capture a share of this growing segment.
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