Sonic Drive-In is testing a new cold coffee lineup at select locations, including one in Grand Junction, Colorado. This pilot program features four unique drinks, aiming to attract coffee lovers and gather customer feedback for potential nationwide release. The franchise is excited to be part of this initiative, as it allows them to offer new flavors and experiences to their customers.
• The new cold coffee drinks include original iced coffee, cold foam iced coffee, iced coffee latte, and a coffee chiller.
• The coffee chiller, resembling a milkshake, is expected to be a customer favorite.
• The drinks will be available for at least a month, with surveys for customer feedback to help decide their future.
• Participating locations include Denver, Grand Junction, Joplin, Las Vegas, New York, and Monroe.
This pilot program matters because it shows Sonic's willingness to innovate and adapt to customer preferences. By testing new products, they can better meet the demands of coffee enthusiasts and potentially expand their menu nationwide based on community input.
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