A recent acquisition has reshaped Portland's coffee scene as SoHi Brands sold Water Avenue Coffee to Harder Day Coffee Company. This sale marks a significant change for both companies. Harder Day, founded by Brody Day and Dustin Harder, aims to expand its presence while preserving Water Avenue's legacy.
• The sale was finalized on August 16, with employees informed the same day.
• Water Avenue will retain its name and continue operations as usual.
• Harder Day Coffee has plans to open two new locations, enhancing its growth strategy.
• Water Avenue previously aimed to establish a cafe in a location now designated for Harder Day's new site.
This acquisition matters because it signifies a shift in the local coffee landscape. As Harder Day takes over, it brings fresh energy and potential growth opportunities. The changes reflect the resilience of Portland's food and beverage industry, adapting to challenges and new ownership dynamics.
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