Smallholder coffee farmers produce 80% of the world's coffee but face immense financial challenges. Despite efforts to pay fair prices, many small-scale farmers live below the poverty line. Experts suggest that simply paying more isn't enough. Instead, long-term relationships and sustainable practices are key. Larger farms have advantages that smallholders lack, like better access to resources and market protections. The industry must shift away from commoditized buying and support smallholders more effectively. This includes understanding the unique challenges they face and promoting transparency in the supply chain.
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