Shipley Do-Nuts Aims for Sweet Expansion Across America

Shipley Do-Nuts Aims for Sweet Expansion Across America

Shipley Do-Nuts is gearing up for significant growth, aiming to double its number of locations in the next five years. Founded in 1936, this chain specializes in donuts, kolaches, and coffee. Currently, it operates over 350 shops, mostly in Texas, but plans to expand nationwide. This ambitious goal could see the chain reach up to 700 locations by 2029, providing more consumers access to its offerings.

• Shipley Do-Nuts is backed by Peak Rock Capital, which acquired the chain in 2021.

• Recent changes include online ordering and a new loyalty program, Do-Happy Rewards, which has attracted 70,000 members.

• The chain reported a 6.3% increase in same-store sales in 2023 and a 50% rise in average unit volume over three years.

• In 2024, Shipley Do-Nuts plans to open 30 new locations, up from 19 in 2023.

This expansion is crucial as it positions Shipley Do-Nuts to compete with larger brands like Dunkin' and Tim Hortons. By modernizing its operations and enhancing customer engagement, the chain is set to capture a larger market share in the growing coffee and donut industry.

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