Coffee events are evolving to reflect significant changes in the industry, particularly in 2025. With high coffee prices and changing consumer preferences, trade shows are showcasing a wider array of products beyond traditional coffee. This shift is reshaping how businesses approach marketing and product offerings.
• Non-coffee products like matcha, plant-based milks, and functional drinks are gaining popularity at events.
• Coffee producers are increasingly exporting their products directly, altering traditional trade dynamics.
• Roasters are opting for smaller, regional events to manage tighter budgets and connect with local markets.
• The focus on wellness among consumers is driving the demand for functional coffee with added health benefits.
This transformation is important as it highlights the industry's adaptation to consumer demands and economic pressures. As coffee prices fluctuate, businesses must innovate to stay relevant and profitable. The trend towards diversification in product offerings could lead to a more resilient and dynamic coffee market in the future.
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