Seattle’s Best Coffee is introducing a fresh campaign featuring actor Joel McHale to promote its new packaging and flavor, Campfire S’mores Flavored Coffee. The campaign, titled May Smoother Coffee Bring Smoother Days, aims to connect with coffee lovers by showcasing how the brand can ease daily challenges. The humorous ads highlight relatable moments that many face, emphasizing the comfort and quality of Seattle’s Best Coffee.
• The campaign is created by HAYMAKER and will run on national television, digital, and social media platforms this spring.
• New packaging includes vibrant color-coded panels and hand-drawn illustrations for easy flavor selection.
• The Campfire S’mores flavor features notes of toasted marshmallow, milk chocolate, and honey graham cracker.
• The coffee is available in both ground and K-Cup formats at retailers nationwide.
This campaign is significant as it blends humor with a relatable message, reinforcing the brand's commitment to quality while appealing to modern consumers. It highlights the idea that even in life's chaos, a good cup of coffee can provide comfort and a smoother start to the day.
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