Scooter’s Coffee's Relationship Model

Scooter’s Coffee's Relationship Model

Scooter’s Coffee, a Midwest-based drive-thru coffee chain, is changing the coffee industry by implementing a "Relationship Coffee" model. This approach emphasizes building strong, direct partnerships with coffee farmers, allowing for micro milling at the farms, which ensures that a larger share of profits stays with the farmers. Scooter’s pays a premium for the beans and collaborates on multi-year growth strategies, fostering a stable financial environment for the farmers. The company also encourages understanding and connection by bringing franchisees to coffee farms and vice versa, promoting a mutual appreciation of the challenges faced at each end of the coffee supply chain. This model aligns with Scooter’s core values of integrity and respect and underscores the human connections integral to every cup of coffee they serve. Nick Jarecke, recently promoted to Chief Supply Chain Officer, will continue to develop this sustainable and relationship-focused supply chain.

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