The Specialty Coffee Association (SCA) is navigating a pivotal moment as it expands its global presence while balancing its roots in specialty coffee. Originally focused on promoting exceptional coffee and equitable trade, the SCA now faces criticism for diluting its core mission amid a booming market. The organization is shifting its evaluation standards, moving from strict scoring systems to more inclusive frameworks that embrace a wider range of coffee. This change raises questions about the definition of "specialty" coffee and whether the SCA can maintain its identity while growing commercially.
• The SCA is hosting five global World of Coffee events next year, reflecting its expanding influence.
• Revised cupping protocols aim to recognize a broader appreciation of coffee but may blur the lines of specialty.
• Critics argue that the new evaluation system risks diluting the quality standards that defined specialty coffee.
• Emerging markets like India and China are crucial for future growth, prompting the SCA to adapt its approach.
Understanding the SCA's evolution is vital as it seeks to remain relevant in a changing industry. The shift towards inclusivity may attract new members and markets, but it also risks losing the essence of what made specialty coffee unique. As coffee consumption grows globally, the SCA's challenge lies in finding a balance between embracing diversity and maintaining high standards, ensuring that the specialty coffee community remains vibrant and relevant.
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