A new partnership between the Specialty Coffee Association (SCA) and the Colombian Coffee Growers Federation (FNC) aims to enhance coffee quality and market alignment through the Coffee Value Assessment (CVA). This agreement was signed during a major trade show and is seen as a significant step for both organizations. The CVA is a modern grading system designed to replace older methods and provide a clearer view of coffee value across the supply chain.
• The CVA has been in development for five years and was finalized in late 2024.
• The SCA will assist the FNC with training, data collection, and marketing to promote the CVA.
• The initiative focuses on helping Colombian coffee farmers understand market trends and preferences.
• The collaboration aims to improve the livelihoods of over half a million smallholder farmers in Colombia.
This partnership is crucial for the future of Colombian coffee. By adopting the CVA, farmers can better meet market demands, leading to increased recognition and rewards for their high-quality products. This move not only benefits producers but also strengthens the global specialty coffee community.
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