Jacob Mammen, managing director of Badra Estates, aims to transform how people enjoy coffee. The Indian coffee market is changing, with consumers wanting to know more about their coffee's origins and flavors. Badra Coffee is launching four unique blends for retail, focusing on quality and taste. This marks a new chapter for the company, which has been in the coffee business for three generations.
• Badra Coffee will offer blends like Temple Mountain and Misty Heights, emphasizing pure flavors.
• The company collaborates with international buyers to create custom coffee profiles.
• Advanced fermentation methods are used to enhance flavor, with scientific support from Germany.
• The Indian coffee market is growing, driven by increased consumer interest and changing habits.
This shift is significant as it reflects a broader trend in consumer preferences. As more people seek quality over habit, Badra Coffee stands ready to meet their demands. This evolution not only benefits the company but also enriches the entire coffee culture in India.
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