Nova Coffee Ltd, a company based in Gicumbi, has experienced a remarkable surge in demand for its coffee after a successful competition and online auction in 2024. The owner, Agnes Mukamushinja, reported that their specialty green coffee sold for $71.8 per kilogram, a record price that significantly exceeded the average global coffee price. This achievement has led to a 33% increase in sales for Nova Coffee, with expectations of an 80% rise by year-end. The recent 2025 auction set a new record at $88.18 per kilogram, indicating a growing interest in Rwandan coffee on the international stage.
• The Best of Rwanda Specialty Coffee Competition has gained recognition for showcasing high-quality coffee.
• The 2025 auction generated over $304,000, attracting bidders from various countries.
• Farmers benefit from auction revenues, receiving 75% of the proceeds to encourage production.
• The initiative aims to enhance Rwanda's coffee visibility and boost export revenues significantly by 2029.
This trend matters as it not only elevates Rwanda's coffee profile globally but also supports local farmers and communities. The increased revenue from auctions provides farmers with the means to improve their production methods and quality, ultimately leading to a stronger coffee sector in Rwanda. The competition and auctions serve as vital platforms for promoting Rwandan coffee and attracting premium buyers, which is essential for the country's economic growth.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.