A values-driven business faces tough decisions, as shown by Lindemann's experience with Coffee By Design. Recently, she chose to end a partnership with a wholesale customer due to misaligned values. This decision highlights the challenge of prioritizing principles over profits. Lindemann emphasizes that reputation is invaluable and cannot be regained easily.
Key details include:
• The Rebel Blend Fund channels sales from a popular coffee into grants for overlooked arts organizations.
• Projects supported include a podcast for addiction recovery and community performance initiatives.
• Lindemann's background in poetry and studies in women's and African American issues shape the company's mission.
• Alina, a young Q grader, represents the future of Coffee By Design and the ongoing effort to create meaningful impact.
This approach matters because it shows that businesses can thrive while staying true to their values. It encourages others to consider the importance of aligning their operations with their principles.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.