A new coffee experience in Brookfield, Wisconsin, showcases a fully automated drive-thru where robots take and prepare orders. Octane Coffee, founded by Adrian Deasy, opened its second location recently and plans to expand further. Customers can order via an app, receive a QR code, and pick up their drinks without interacting with staff. This innovative approach was inspired by long lines at traditional coffee shops and accelerated by the COVID-19 pandemic.
• Orders are placed through the Octane Coffee app, which uses GPS to time coffee preparation.
• The drive-thru aims to be 10-15% cheaper than major competitors like Starbucks.
• The coffee shop emphasizes local partnerships, sourcing ingredients from nearby farms.
• Octane Coffee's current hours are 6 a.m. to 6 p.m., with plans to operate 24/7 soon.
This venture is significant as it merges technology with local business support, reflecting a shift in consumer habits and the future of retail. By focusing on automation, Octane Coffee not only aims to reduce wait times but also fosters community growth through local sourcing and job creation.
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