Economic challenges are reshaping how coffee consumers make their choices. With rising green coffee prices, many roasters are forced to increase their retail prices. This situation is leading consumers to rethink their coffee purchases, balancing between supporting local businesses and opting for more affordable options. A significant portion of consumers still values the local community, with many willing to pay more for local brands. However, the popularity of private label products is also on the rise, indicating a split in consumer behavior. As prices fluctuate, roasters must adapt their strategies to maintain customer loyalty while managing costs.
• 42% of Canadians want to avoid US-made products due to tariffs.
• Specialty coffee consumption is increasing, with 59% of coffee drinkers choosing it.
• Private brand sales have risen by nearly 25% in the past four years.
• Consumers are investing in home coffee equipment, exploring different beans.
This evolving landscape highlights the importance of supporting local businesses while navigating economic pressures. As consumers adjust their spending, the future of coffee consumption will likely reflect a blend of loyalty to local roasters and a shift toward more cost-effective choices. The outcome will shape not only individual businesses but also the broader coffee culture.
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