Yolk is transforming the on-the-go food market in London, aiming to make lunchtime exciting again. Founded in 2014, the brand focuses on high-quality meals and specialty coffee, catering to busy professionals. With a new subscription model called BrewClub, Yolk offers discounts on barista-made beverages, making it easier for customers to enjoy premium coffee and food daily.
• Yolk operates nine locations in Central London, serving gourmet meals and specialty coffee.
• The BrewClub subscription model launched in January 2025, offering 50% off drinks for £10 a month.
• Yolk emphasizes quality and affordability, keeping lunch prices between £6-£11.
• The brand invests in technology to enhance customer experience and track buying behavior.
This approach not only elevates lunchtime but also builds customer loyalty in a competitive market. Yolk's commitment to quality and innovation positions it as a leader in the evolving food-to-go sector, making it a go-to choice for professionals seeking a better meal experience.
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