DirectRoaster is a new coffee roasting solution designed for quality-focused consumers. Created by Dr. Edwin van Eijk, founder of iStill, this innovative roaster combines energy efficiency with ease of use. It aims to support the growth of specialty coffee businesses by simplifying the roasting process.
• DirectRoaster offers a five-kilo electric roasting capacity with a unique thermal energy recovery system that saves up to 75% energy compared to traditional gas roasters.
• Users can control temperature with precision, automate roasting processes, and detect key stages like first and second crack.
• The roaster is designed for both new coffee start-ups and established shops wanting to roast in-house, with minimal training needed.
• A small part allows for easy upgrades to a larger ten-kilo capacity, promoting business growth without heavy reinvestments.
Understanding product origins and crafting stories is crucial in today’s market. DirectRoaster helps businesses connect with consumers, tapping into the growing trend for transparency and quality in coffee. This innovation could redefine how coffee is roasted and sold, making artisanal success more accessible.
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