Joseph Lee, the owner of Sontag café in London, is changing the game for specialty coffee. His goal is to make high-quality coffee more affordable and accessible. With the help of the Eversys Shotmaster machine, he has managed to keep prices low while ensuring excellent quality. The café opened in 2024, aiming to serve specialty flat whites for under £3.60, a rarity in London.
• Sontag uses the Shotmaster to allow baristas, many of whom lack experience, to serve quality coffee quickly and efficiently.
• The café features a diverse menu, with 60% of offerings made using the Shotmaster, including popular matcha drinks.
• The machine’s self-cleaning feature ensures high-quality output while minimizing maintenance responsibilities for staff.
• Sontag is positioned uniquely in the market, competing against major chains by prioritizing quality and customer experience.
This innovative approach not only enhances customer satisfaction but also addresses the rising costs in the coffee industry. By leveraging technology, Sontag sets a new standard for independent cafés, showing that quality and affordability can coexist. This model could inspire other cafés to adapt and thrive in a competitive landscape.
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