Steel Oak Coffee has introduced an interactive Coffee Taster's Flavor Wheel, aiming to make specialty coffee more accessible to everyday drinkers. With 80% of Americans consuming coffee daily, yet only 10% opting for specialty varieties, this innovative tool invites consumers to explore high-quality coffee options based on taste rather than traditional methods like origin or roast level. The Flavor Wheel is designed to simplify the coffee shopping experience and encourage exploration of different flavor profiles.
• The Flavor Wheel allows users to shop by categories like Floral, Fruity, or Chocolate.
• It connects consumers directly with flavor-driven choices, making specialty coffee approachable.
• Rising commodity prices have made specialty coffee more competitive with mass-market options.
• The tool enhances consumer education about coffee flavors and origins.
This initiative is significant as it bridges the gap between consumer preferences and specialty coffee quality. As prices for commodity coffee rise, more consumers may consider upgrading their daily brew, potentially increasing the specialty coffee market share.
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