Steel Oak Coffee has launched an innovative interactive Coffee Taster’s Flavor Wheel, designed to help consumers select specialty coffee based on taste. With over 80% of Americans drinking coffee daily, yet only 10% opting for specialty varieties, this tool aims to make high-quality coffee more accessible. The Flavor Wheel allows users to explore sensory categories like Floral, Fruity, and Chocolate, linking them directly to coffees that match their preferences. This approach simplifies the shopping process and encourages coffee drinkers to broaden their horizons.
• The Flavor Wheel is the first of its kind in specialty coffee e-commerce.
• It allows consumers to shop based on flavor rather than origin or roast level.
• The tool enhances the buying experience, making it educational and engaging.
• It is available on Steel Oak's website, promoting easy access to specialty options.
This initiative is significant as it addresses the growing interest in specialty coffee at a time when commodity prices are rising. By connecting consumers with flavors they enjoy, Steel Oak Coffee is positioned to attract a larger audience and elevate the everyday coffee experience.
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