Revolutionizing Coffee - 787 Coffee's Viral Pouch Trend

Revolutionizing Coffee - 787 Coffee's Viral Pouch Trend

A popular coffee chain in New York City, 787 Coffee, has sparked discussions with its new packaging method. Instead of traditional cups, they now serve coffee in plastic pouches, reminiscent of juice bags. This change has gained significant attention on social media, particularly TikTok, leading to a surge in sales. The pouches are designed to be more environmentally friendly than standard plastic cups, as they dissolve faster and can be reused creatively. Customers have mixed feelings about the packaging, with some enjoying the nostalgic vibe while others find it awkward to handle.

• 787 Coffee offers a range of beverages in pouches, excluding only cappuccinos and flat whites.

• The coffee prices range from $6 to $12, and the pouches hold 16 ounces of coffee.

• The company emphasizes sustainability, aiming to reduce environmental impact through innovative packaging.

• Despite some challenges with handling the pouches, customer feedback has been largely positive.

This trend highlights a growing movement towards sustainable practices in the food and beverage industry. As more businesses explore eco-friendly options, consumer preferences are likely to shift, making sustainability a key factor in future innovations. 787 Coffee's approach not only caters to environmental concerns but also taps into the nostalgia and novelty that attract modern consumers.

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