Lavazza Group introduces Tablì, a groundbreaking coffee experience at Milan Design Week 2025. This innovative system, created in collaboration with designer Juliana Lima Vasconcellos, showcases a 100% coffee tab and a unique machine for brewing. Tablì is a significant advancement in coffee consumption, promising a full sensory experience that highlights the rich flavors and aromas of coffee. The installation, named Source of Pleasure, invites visitors to explore the connection between Lavazza's heritage and future innovations. It features an immersive design that engages all senses, transforming coffee drinking into a ritual of pleasure.
• Tablì represents five years of research and over 15 patents, marking a milestone in single-serve coffee.
• The Source of Pleasure installation includes a sensory tunnel, a fountain room, and a light-filled lounge.
• The design emphasizes the importance of coffee in daily life, reflecting both tradition and modernity.
• Lavazza aims to combine innovation with social and environmental responsibility in its operations.
This new product and installation not only enhance Lavazza's brand but also redefine coffee culture. By focusing on sensory experiences, Lavazza is setting a new standard in the coffee industry, showing how coffee can be more than just a drink—it can be an art form and a lifestyle.
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