A new Black-owned coffee shop has opened at the historic A.G. Gaston Motel in Birmingham, honoring a legacy of Black entrepreneurship and civil rights. Alicia’s Coffee, founded by Naimah Alicia Elmore and Rashad “Roc” Harrell, aims to serve the community while paying tribute to the motel's rich history. The grand opening was celebrated by Birmingham's Mayor Randall Woodfin and other local leaders, marking a significant moment for the city.
• The shop's signature drink, Room 30, is inspired by the War Room where Martin Luther King Jr. strategized for civil rights.
• Alicia’s Coffee emphasizes community service, promoting the idea that “Coffee is a Connection.”
• The A.G. Gaston Motel is a key site in the Birmingham Civil Rights National Monument, restored with significant investment from the city and the Mellon Foundation.
• The coffee shop features products from local, minority-owned businesses, enhancing the local economy.
This opening is vital for Birmingham as it not only revitalizes a historic site but also supports Black entrepreneurship, which is crucial for the city’s economic growth. It serves as a reminder of the ongoing commitment to civil rights and community service, encouraging residents to support local businesses and preserve their heritage.
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