Revamping Coffee Culture - From Aesthetic to TikTok Trend

Revamping Coffee Culture - From Aesthetic to TikTok Trend

Coffee has transcended its traditional role as a mere beverage to become a key player in social media aesthetics and trends, particularly through platforms like TikTok. Over the past decade, short-form video content has allowed consumers to engage more deeply with the coffee-making process, shifting from static images of latte art to dynamic videos showing the creation of coffee drinks. This evolution reflects broader changes in consumer culture, where engagement and participation in the creative process are highly valued. The rise of TikTok has particularly influenced this shift, making the art of coffee-making more accessible and appreciated than ever before. Seasonal drinks and collectible cups have also contributed to coffee's status as both a collectible item and a lifestyle accessory, further embedding it into the fabric of social media trends.

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