The fresh rebranding of California’s Coffee Manufactory focuses on enhancing shelf presence and consumer connection. The design process began in late 2023 and culminated in June 2024, with a commitment to honoring the brand's roots. The new bags feature a modern yet clean aesthetic, celebrating the original color palette while providing essential information about the coffee blends.
• The design was created in-house, with input from production and distribution partners.
• Each bag showcases the CM Lion, symbolizing coffee's origins in Ethiopia.
• The packaging includes detailed blend compositions and roast profiles for transparency.
• Materials used are recyclable, aligning with sustainable practices.
This rebranding is crucial as it helps the company stand out in a competitive market. By focusing on clarity and education, the brand aims to foster a deeper connection with consumers while promoting its commitment to quality and sustainability.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.