Kloo is a family-owned coffee company founded by Claudia Snoh and her mother, Mariella Cho, a skilled coffee master. Their goal is to bring a unique coffee experience to everyone through a specialty-grade coffee concentrate. This product is designed for convenience, allowing users to make hot or iced coffee with just a small shot of concentrate. The concentrate is made from only two ingredients: purified water and high-quality coffee beans, requiring refrigeration to maintain its rich flavor. The idea for Kloo emerged during the Covid-19 pandemic when Snoh sought a better coffee option while coffee shops were closed. After refining their brewing process over several years, they launched Kloo in June 2024.
• Kloo uses specialty-grade coffee beans sourced from small farms in Colombia, Ethiopia, Guatemala, and Kenya.
• The concentrate is shelf-stable but loses flavor without refrigeration, which is crucial to the brand's identity.
• The company has invested in automation to scale production, moving from hundreds to thousands of bottles a week.
• Kloo plans to expand its marketing efforts and reach more retail channels, including Amazon and TikTok Shop.
Kloo's approach not only emphasizes quality and convenience but also supports small coffee farmers and sustainable practices. By focusing on unique flavors from different regions, Kloo aims to enhance the coffee-drinking experience while growing responsibly. This family business is set to make a significant impact in the coffee industry with its innovative product and commitment to quality.
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